Category: SEO Agency

An SEO Agency helps you Avoid These Common Mistakes

Many people assume that you can always handle your SEO all by yourself forever. But that cannot be farther from the truth. Whoever overrules the collaborative effort of SEO experts to achieve great results does not yet understand SEO or feels too proud to admit it. 

I’m sure you don’t want these common mistakes to ruin your SEO efforts for success. Moreover, SEO demands keep rising, and any successful business must carefully choose the right SEO agency like Both the digital marketing space and the SEO world is evolving and require experts.

On the other hand, search engines are also getting more innovative and more human-centric. By implication, some strategies that worked yesterday may no longer be applicable today for impressive results. 

Below are some of the errors to avoid and the tips on getting out of the issues they cause. 

An SEO Agency helps you Avoid These Common Mistakes

Common mistakes that SEO Agencies help you Avoid

  1. Not Knowing Your Audience

As business owners, the first subtle mistake we make is to assume that we know our audience while we don’t. Meanwhile, knowing your audience is a fundamental principle in a successful SEO campaign is to know your audience. Remember that the target of every SEO agency campaign is to reach the customer.

Knowledge of your customer is incomplete until you learn how they behave in the market. For instance, how quickly do they make decisions? How practical are instant answers? How relevant are the results to their queries? Nevertheless, there are helpful tips to correct this mistake

  • Get a basic understanding of the market and its uniqueness in terms of what exactly the consumers want
  • Use historical and real-time data to draw up helpful conclusions on your consumer behaviors
  • Select your keywords and relevant strategies based on your findings 
  • Use a reliable keyword planning tool such as Google Keyword Planner or Ubersuggest 
  1. Lack of SEO Plan or Roadmap

Apart from knowing your audience, the next matter is how to reach them and convert them. Unfortunately, many identified their business audience as low lead, low conversion, and low sales. Meanwhile, an SEO agency can help you optimize your chances.

The next step is to build and execute a working strategy or roadmap in achieving your goals. Kindly note that a sustainable and efficient SEO strategy requires multiple experts. And only an SEO agency usually has the right resources to accomplish that.

For instance, a complete SEO strategy involves website storyboard design, PR, product description, IT, engineering, and content, particularly for a large organization. Below are some helpful tips to overcome this challenge and record better results.

  • Identify and evaluate your competition that includes their keywords, rankings, content, and overall performance
  • Break down the actions you need to take and, if possible, consult an expert SEO agency
  • Assign roles for the significant aspects of the SEO campaign such as content creation and publishing, digital alignment, site updates, and SEO outreach
  • Look for the right technologies in their premium versions. 
  1. Wrong Content-Type

Creating a wrong content type is often a result of misunderstanding your audience or underrating the competition. In other words, perhaps you love to rank for a specific keyword. Still, your content neither really addresses the problem nor provides a solution. A similar mistake is using the same article to address multiple topics. Such a strategy may likely backfire on your SEO.  learn more about the SEO guideline at

On the other hand, don’t compromise on your quality because you want to address the keywords by all means. Determine to produce content that is both relevant and of immense quality to your target audience. Also, your content needs to show authority, expertise and build trust. So, what are the other helpful tips to address the problem of inappropriate content?

  • Keep your content right on the topic of discussion and in alignment with your overall SEO goal
  • Keep the questions you want to address with your content in view all the time. A simple way to do that is to create some diversities of the same question your keyword addresses.
  • Create multiple content types of the exact target keywords, including captions, visuals, infographics, animations, and video
  • Stick to Google’s best SEO practices for search quality and relevance
  1. Publishing plagiarized content

If you think Google does not have a way of identifying non-original content, please think again. SEO agencies may not describe the ‘how,’ but search engines surely penalize you for duplicating text in your content. The algorithms take them to spam and send a negative signal to your site. 

Some content creators, on the other hand, use ‘spinning’ software to duplicate content. But the algorithms are also more intelligent to detect if anyone doctors an article to deceive it. What are the helpful tips to imbibe to achieve better SEO results?

  • Start with using highly captivating headlines that fully captures your target keyword
  • SEO agencies also advise creating content that provides actual answers to your audience’s questions. You may also add case studies, examples, analyses, and action points
  • Tell stories that people can easily relate and engage with while quoting trusted sources
  • Nourish your content with images and videos that are relevant o what you posted.
  1. Failure to provide Title Tags, Meta descriptions, and Schema context

The work of an SEO agency is not complete when you create content containing relevant keywords. There are other aspects of SEO to take care of, without which you …

Continue Reading
An SEO Agency’s Recommended Guide for Mobile SEO

In recent times, Mobile SEO is increasingly gaining prominence when it comes to important factors in search engine rankings. And since Google listed mobile compatibility as an essential factor to order, it became necessary to optimize your web pages for mobile devices. Statista even reported that over 3 billion people in the world use smartphones to access the web.

Furthermore, mobile SEO is crucial to lead generation leading to online sales as more people buy items on the go. As expected, the Google algorithm now gives preference to mobile-optimized pages. And if any business site wants to rank better, mobile SEO is one of the indispensable factors to consider. Therefore, this article can serve as a guide to what mobile SEO is about.

An SEO Agency's Recommended Guide for Mobile SEO

What is the importance of Mobile SEO?

In the true sense, a  skillful SEO agency should note that mobile SEO is hardly a different type of SEO since over 58% of Google users use mobile devices. So, SEO itself should favor mobile devices by default. Moreover, both the designer and the SEO agency experts need to factor in this when building and optimizing sites. 

A mobile-friendly website is essential for a fantastic user experience, lesser bounce rate, and increased return visits. However, you are missing out on users who spend 70 of their time on mobile devices without mobile optimization. At the same time, losing these customers also implies a decreased conversion rate and revenue generation. 

Google’s Mobile-first Index

In response to mobile devices’ prominence, in 2018, Google launched a mobile-first index that overhauled its entire algorithm to favor mobile devices. This change wasn’t much of a surprise to professional SEO agencies in Sydney, following the trend since mobile searches exceeded desktop in 2015. Moreover, mobile devices added more flexibility to page use.

For example, mobile searches produced high-quality and relevant content, well-spaced text, and a more effortless bidirectional scrolling. No doubt, the future of searches is mobile devices. An SEO agency must design and optimize business sites accordingly. At the same time, when Google does not define tablets as a mobile device, mobile SEO is really about optimizing pages for all devices. 

How to Configure a Mobile Site

Isolate mobile URLs with the ‘m.’ configuration

The journey to site configuration for mobile compatibility begins by separating URLs with the ‘m.’ setting. While you have a desktop site, you should create a parallel mobile site with its unique URLs. Similarly, the site automatically determines the user’s device and redirects to the appropriate URL, either mobile or desktop. However, newer technologies have taken over now.

Dynamic Serving

Another option to configure your site to become mobile-friendly is by dynamic serving. This separation is possible through a different HTML/CSS on the particular device in use. In other words, even when we input the same URL, the server displays the suitable option for the device in use. However, at times, dynamic servers can have glitches of the wrong display to mobile users.

Responsive Design

Responsive web design is the latest technology for site configuration for mobile SEO. It tailors the page for the particular user. The structure here involves automatic adjustment of page layout and content to the specific device. Whereas, there is no need for multiple URLs or separate HTML versions since responsive designs have the following benefits

  • Responsive designs bring all the contents to the same URL while supporting sharing on social media and digital marketing
  • Responsive designs do not need canonical tags and reduce duplicate content issues with your site
  • It presents a highly user-friendly interface
  • Responsively designed pages follow Google’s love for such web designs and therefore favors sites with such technology

Mobile SEO Best Practices 

Therefore, it is essential to optimize your site for mobile searches using some best practices and tactics. Below are some best practices to give the best mobile experience to your users

  1. Optimize User Experience on Mobile Devices

Using a responsive web design, your site server settings adapt the design to all users’ devices. Similarly, this technology can automatically adjust the screen size without losing the position of all the page elements. The essential components with the best positioning include menu design and the call-to-action buttons for the best user experience.

  1. Mobile Content

Google does not love different content for desktop and mobile devices. As a result, there is no more hiding for all your site contents.

  1. Indexing

Indexing is an integral part of search engine rendering, with Google bots able to crawl and index all sites’ contents. Crawling and indexing is the ability of the bots to understand and interpret text, images, and videos on mobile devices. Similarly, remember that images should have alt tags, while text contents should have titles and meta-descriptions.

  1. Voice Search

You should also optimize your site with voice search in mind. Presently, Google Assistant works for voice search, requiring the right keywords, including long-tail ones and questions. At the same time, voice search is also working for tablets, smartphones, and other assistant devices such as Echo from Amazon. 

  1. Fast Load Speed

The page speed is a top-ranking factor in your chances on the search engine result pages. Not only is the loading speed important for desktop devices, but it is also a common factor for mobile devices. Overall, Google recommends that all sites load in under 3 seconds, achievable with the responsive web design. You can check your site speed by clicking here.…

Continue Reading
Back to top